company's presentation meeting

How to attract investors with your company’s presentation?

You’ve developed an excellent business idea, but now you need financial resources to move forward, right? Then, it’s time to make a company’s presentation to investors. We are aware of how stressful this mission can be and the anxiety it brings along, but with our help you’ll have all the necessary tools to make it a successful one!

You can and should give your own voice and personal touch to your company’s pitch. However, there is a 12-step structure that you can follow to maximize your chances to succeed. Here are some guidelines for an excellent pitch.


1. Summary:

First things first, start by summing up the topics that you will mention along the presentation and its order.


2. Team:

Introduce the team of your startup, mention each members’ area and a brief description of their jobs.


3. Problem:

Your service or product is only sustainable if it answers to a market need or problem. Describe that market gap so that investors confirm it, or even better, ask themselves and relate to it.


4. Solution:

In a very clear and succinct way, explain how your idea represents a solution to the problem you have just mentioned. Support your arguments with, at least, a successful case study.


5. Unique Selling Points:

Underline the aspects that make your offer different and better from any other products or services existing in the market.


6. Product/Service:

Make a demo and show how your idea works, how it should be used and some of the main functionalities of your product or service.


7. Market:

Introduce you target audience and its dimension.


8. Business Model:

Sum up how your Startup creates and adds-value to the target audience. Now it’s also the time to jump into topics such as cost structure and sales channels.


9. Competition:

Be transparent when listing your company’s competitors. Even if there is small or no direct competition, there are always competitors that – despite not offering a similar product –, may be a relevant alternative.


10. Marketing Plan:

Explain how, and through which means and resources, your company intends to attract and retain potential clients.


11. Metrics:

Support your arguments in financial projections, calculations and historical data, as much as possible.


12. Investment Plan:

Highlight the areas in which your company needs investment. It is essential that you explain how the resources will be allocated and how they will fund the achievement of the business goals.


This can all seem too much to share during a company presentation. So, try to be objective and don’t lose yourself on the details. Ideally you should take no more than 15 minutes. The goal is to share a general outlook that attracts and motivates the investors on wanting to keep in touch.

Here are a few tips that we consider fundamental for the success of your company’s presentation:


1. Do your research before company’s presentation

Learn more about the investors who will be present so that you can create a relationship and practice your presentation several times until it comes to you almost by heart.


2. Tell a story

Through storytelling you will help investors identify and create empathy with what you are sharing. Take the opportunity to share how the startup was founded or any significant anecdote about the team. Remember to be brief – you have a lot to say in a short period of time.


3. Show what you’re worth

Your value proposition is one of the most important aspects of this presentation. It is the reason why the target audience should buy what you’re offering. Dedicate some time to elaborating a clear, brief, honest, differentiated and memorable proposition. Only by defining a value proposition, should investors be capable to understand how your company’s service or product will solve a problem.


4. Share the business model

The business model should clarify how the company creates value and ensures financial return. Specify some of the following topics: costs, sales, resources, partnerships and distribution.


5. Use data and numbers

Numbers don’t lie and add a lot more confidence to the project. That’s why investors demand accurate data. Complement the company’s presentation with research and justified market forecasts. Among other indicators, mention the expected market share, net income and growth rates.


6. Anticipate the next steps

To demonstrate that your team knows how to drive the business, it is important that you explain what needs to be done in the short/medium term. It will help investors feeling more confident about the decision of allocating funds and evaluate the expertise and involvement needed.


7. Answer the questions

If you know everything about your presentation’s content, you’ll be comfortable answering the questions from the investors. This requires a detailed analysis, therefore, invest on your preparation so that you are able to answer truthfully to all the questions.


Now that you have all you need to start preparing your company’s presentation, pluck up the courage and guarantee this investment, so that you can move one step further towards the expansion of your project’s success.


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    Creating a company: Transform your ideas into a business!

    Entrepreneurship is one of the most popular words of today’s economy. While still in high-school or university, more and more young people are encouraged to create their own jobs and generate opportunities. However, transforming an idea into a business and creating a company isn’t always easy.

    Although not all the graduates or young professionals have the ambition to become entrepreneurs, the biggest part of the group will have a few brilliant ideas along their personal and professional paths. If you see yourself as someone who is willing to take risks and move on fearlessly, you may be able to accomplish your projects and transform them in successful ideas.

    Here are some tips on what can help you thrive on the path to creating your new company.


    5 Steps towards transforming your ideas into a business


    1. Share your ideas. Feedback is important

    When we have a good idea that we believe can be converted into a successful business, we often get afraid of sharing it with our network. The truth is most of us grew used to listening that it is safer to keep our ideas to ourselves than sharing them with others, but we forget that “the others” may be the right people to help us taking those projects out of the shelf and moving on into creating a company.

    Despite what you may think, sharing and collecting feedback from others is very important. It will probably be that exchange of ideas that will make your idea thrive. Aside from friends and family, also seek the opinion of people that have a wider knowledge of the market in which you would like to invest.

    Working in places that value a “culture of sharing”, like coworking spaces, is a huge added value for those who are starting. You may find people with other ideas, complementary to your own, and eventually find the perfect partner to start your business.


    2. Don’t do it all on your own, work with a team

    As you know, we all have different skills and it is essential to understand the extent of what we are able to do by ourselves. Do some self-analysis and find out your limitations. Only then you’ll be able to figure out if you need a partner or not.

    Sometimes, more than finding a partner that suits your needs, it is fundamental to hire a team that makes you proud, that grows with you and helps your company grow. Teamwork is also very important to consolidate ideas, to develop the business and, consequently, to succeed and increase income.


    3. Test your ideas and plan for different scenarios

    The moment of creating a company is really important and represents a big commitment. Therefore, after collecting as much feedback as possible, it is vital that you test your idea and analyze different routes, before you move forward to open your company.

    You should think like an investor, understand if this is the best timing to come to market, who are your clients, if there is market competition, where are the best opportunities, and so on. Basically, you’ll need to develop a kick-ass business plan!


    4. Study your competition

    The market gets more competitive every day, therefore, it is necessary that you study your competition thoroughly, before you create your company. Despite the sector in which you are planning on investing, there will certainly be someone else offering the same product or service that you are. Analyzing the competition and understanding how it performs and communicates with its audience are fundamental aspects for the definition of your business strategy and to monitor your progress. Only then, you’ll be able to differentiate from others and find a better opportunity for your idea.


    5. Find your target audience and work towards it

    Besides competition, there is another vital part in any business: the target audience. If you’re creating a product or service which you intend to sell, you’ll have to define your potential client and work towards him/her. Only after you have your ideal buyer outlined, you’ll be able to adapt your tone and brand to offer exactly what he/she seeks.


    If you’re looking for an opportunity and you have an idea that you would like to see translated into a real business, get to know Piece of Work. In our coworking space, you’ll find the perfect environment to foster creativity and a group of people ready to assist you with everything you need.


    Get to know Piece of Work



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      Working remotely: How to maintain productivity

      Being productive when working remotely can be challenging for most of us. However, more and more people are looking into this new way of working. This might mean simply working from home or going for the popular option of choosing a coworking space.

      It is quite common for young entrepreneurs and startup founders to prefer these options or even part-time work.

      People are attracted to these solutions due to the flexibility of being able to balance between personal and professional life as well as reducing the costs of having a traditional office operation in place. Having said that, mismanaging this new freedom can bring additional challenges.

      If you are currently working remotely or managing a team that does, here are a few tips to keep in mind.


      1. Create routines and set deadlines

      With working remotely come the flexible working hours. If your team works this way, your colleagues might all be working at different times, hence why it is important to create routines with them and having clear deadlines. You might want to set a deadline for a fixed time rather than a specific day, to guarantee everyone is on the same page.

      Establishing clear deadlines is very important to create a good team routine, but you must avoid being too controlling. At the end of the day, the important thing is to create empathy and trust in your team, everything else will flow naturally.


      2. Use the right tools to make it easier

      Technology is your best bet. Look into tools such as Asana or Slack, these will help build those team routines and support remote teamwork.

      These apps are perfect to improve your internal communication allowing you to easily share files, manage responsibilities, schedule meetings or calls.


      3. Set weekly meeting and build relationships

      Having part of your team working remotely is great, but it is still important for you know all your team well. Ideally, try to set an in-person weekly meeting for everyone to get together.

      Physical contact will help you build relationship and create a better sense of community in your team, which is proven to improve productivity. For those meetings, look into a professional set up, perhaps by booking a meeting room in a coworking space. It is essential that all your team feels welcome and treated equally whether they work remotely or not.


      coworking lisbon

      POW is the new coworking space in Lisbon



      4. Give feedback

      In order to maintain your remote team motivated, you must have regular feedback conversations, so these members don’t feel unnoticed and devalued. For a motivated and productive team, set some time to share ideas and discuss the projects you are working on. It is important to have open communication in your team.


      5. Invest in your team career goals

      It is important to set a growth mindset to your remote team. Give them an idea of the different opportunities within the company to motivate your team and increase their productivity. For those working remotely, this will make them feel integrated and give them the sense of belonging.


      Productiveness is essential for any successful business. If you are managing an established business or even a startup, subscribe to our blog to keep up with the best tips to improve your team’s performance.



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