nomada digital

Everything you need to know to become a digital nomad

Digital nomadism has become a global trend in the last few years with people travelling and working from beautiful places like Indonesia, Thailand, Colombia or European cities, such as: Lisbon, Budapest and Barcelona. Nowadays, with the growth of remote workers, the trend will spread faster than ever before, but what do you need to become a digital nomad?

 

First things first, money!

The first thing you need to do in order to become a digital nomad is to earn an income online. No money, no fun. There are 3 main ways to earn an online income: becoming a freelancer, working remotely for a company and managing an online business.

 

  • Freelancing is seen as one of the easiest ways to start working remotely, you need to have a skill that you can sell (Digital marketing, design, coding) and sell that skill as a service. You can start with marketplaces like Upwork and Fiverr and grow your client base with time outside those platforms.
  • Working remotely for a company is a little more difficult due to the high competition, but as more companies are adapting to remote work this will be the new normal. Gitlab, Buffer and Doist have been hiring remotely for a long time and there are more and more companies like Twitter and Quora who are now starting to hire remote workers.
  • Starting an online business is the hardest of all three, as most businesses don’t have an immediate return and need time to grow. However, we see more and more entrepreneurs adapting to the online world with e-commerce stores, Dropshipping, online agencies, online education and several other business models. The beginning is hard, but the return over time can be significantly higher than trading your time for money.

 

So now you have an income, what’s next?

It is important that you start by understanding what you are looking for in each place you visit and how fast/slow you want to travel.

Most digital nomads are looking for a community of like-minded people, beautiful places to visit, exciting local culture and lifestyle, coworking spaces, outdoor activities and an affordable life standard. So always question yourself about the things that you want to find before looking for your next destination.

I strongly advise you to stay at least one month in each destination. Travelling slow is an art and digital nomads love to experience different places like a local and not like a tourist. Plus, everything tends to be cheaper if you buy 1-month packages, from stays to coworking places, monthly payments are the most cost-effective everywhere in the world. The longer you stay, the cheaper it gets.

 

Where to go?

If you are looking for a community of digital nomads and places that check all the boxes mentioned before, the best places in the world are Bali, Chiang Mai, Lisbon, Budapest, Playa del Carmen and Medellin. There are many more, but all of these have become big digital nomad hubs across the world, and you will easily find all the information you need to travel, live, work and connect with others, at the distance of a click.

One website you should always check before choosing the next place to go is Nomadlist. Here you will find prices, reviews and useful information about a huge range of different spots worldwide.

 

With these tools mastered, now it’s time to prepare and start embracing the digital nomad journey, connect with like-minded people in the most beautiful places in the world and enjoy your ride in this new lifestyle.

If Lisbon is in your short-list, take a look at Piece of Work. A coworking space in Campolide, a central neighborhood filled with local vibes and where community is a real thing.

 

Schedule your visit now

 

(article written in collaboration with Gonçalo Hall, founder of Remote Work Movement)


 

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company's presentation meeting

How to attract investors with your company’s presentation?

You’ve developed an excellent business idea, but now you need financial resources to move forward, right? Then, it’s time to make a company’s presentation to investors. We are aware of how stressful this mission can be and the anxiety it brings along, but with our help you’ll have all the necessary tools to make it a successful one!

You can and should give your own voice and personal touch to your company’s pitch. However, there is a 12-step structure that you can follow to maximize your chances to succeed. Here are some guidelines for an excellent pitch.

 

1. Summary:

First things first, start by summing up the topics that you will mention along the presentation and its order.

 

2. Team:

Introduce the team of your startup, mention each members’ area and a brief description of their jobs.

 

3. Problem:

Your service or product is only sustainable if it answers to a market need or problem. Describe that market gap so that investors confirm it, or even better, ask themselves and relate to it.

 

4. Solution:

In a very clear and succinct way, explain how your idea represents a solution to the problem you have just mentioned. Support your arguments with, at least, a successful case study.

 

5. Unique Selling Points:

Underline the aspects that make your offer different and better from any other products or services existing in the market.

 

6. Product/Service:

Make a demo and show how your idea works, how it should be used and some of the main functionalities of your product or service.

 

7. Market:

Introduce you target audience and its dimension.

 

8. Business Model:

Sum up how your Startup creates and adds-value to the target audience. Now it’s also the time to jump into topics such as cost structure and sales channels.

 

9. Competition:

Be transparent when listing your company’s competitors. Even if there is small or no direct competition, there are always competitors that – despite not offering a similar product –, may be a relevant alternative.

 

10. Marketing Plan:

Explain how, and through which means and resources, your company intends to attract and retain potential clients.

 

11. Metrics:

Support your arguments in financial projections, calculations and historical data, as much as possible.

 

12. Investment Plan:

Highlight the areas in which your company needs investment. It is essential that you explain how the resources will be allocated and how they will fund the achievement of the business goals.

 

This can all seem too much to share during a company presentation. So, try to be objective and don’t lose yourself on the details. Ideally you should take no more than 15 minutes. The goal is to share a general outlook that attracts and motivates the investors on wanting to keep in touch.

Here are a few tips that we consider fundamental for the success of your company’s presentation:

 

1. Do your research before company’s presentation

Learn more about the investors who will be present so that you can create a relationship and practice your presentation several times until it comes to you almost by heart.

 

2. Tell a story

Through storytelling you will help investors identify and create empathy with what you are sharing. Take the opportunity to share how the startup was founded or any significant anecdote about the team. Remember to be brief – you have a lot to say in a short period of time.

 

3. Show what you’re worth

Your value proposition is one of the most important aspects of this presentation. It is the reason why the target audience should buy what you’re offering. Dedicate some time to elaborating a clear, brief, honest, differentiated and memorable proposition. Only by defining a value proposition, should investors be capable to understand how your company’s service or product will solve a problem.

 

4. Share the business model

The business model should clarify how the company creates value and ensures financial return. Specify some of the following topics: costs, sales, resources, partnerships and distribution.

 

5. Use data and numbers

Numbers don’t lie and add a lot more confidence to the project. That’s why investors demand accurate data. Complement the company’s presentation with research and justified market forecasts. Among other indicators, mention the expected market share, net income and growth rates.

 

6. Anticipate the next steps

To demonstrate that your team knows how to drive the business, it is important that you explain what needs to be done in the short/medium term. It will help investors feeling more confident about the decision of allocating funds and evaluate the expertise and involvement needed.

 

7. Answer the questions

If you know everything about your presentation’s content, you’ll be comfortable answering the questions from the investors. This requires a detailed analysis, therefore, invest on your preparation so that you are able to answer truthfully to all the questions.

 

Now that you have all you need to start preparing your company’s presentation, pluck up the courage and guarantee this investment, so that you can move one step further towards the expansion of your project’s success.

 

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group meeting to create company

Creating a company: Transform your ideas into a business!

Entrepreneurship is one of the most popular words of today’s economy. While still in high-school or university, more and more young people are encouraged to create their own jobs and generate opportunities. However, transforming an idea into a business and creating a company isn’t always easy.

Although not all the graduates or young professionals have the ambition to become entrepreneurs, the biggest part of the group will have a few brilliant ideas along their personal and professional paths. If you see yourself as someone who is willing to take risks and move on fearlessly, you may be able to accomplish your projects and transform them in successful ideas.

Here are some tips on what can help you thrive on the path to creating your new company.

 

5 Steps towards transforming your ideas into a business

 

1. Share your ideas. Feedback is important

When we have a good idea that we believe can be converted into a successful business, we often get afraid of sharing it with our network. The truth is most of us grew used to listening that it is safer to keep our ideas to ourselves than sharing them with others, but we forget that “the others” may be the right people to help us taking those projects out of the shelf and moving on into creating a company.

Despite what you may think, sharing and collecting feedback from others is very important. It will probably be that exchange of ideas that will make your idea thrive. Aside from friends and family, also seek the opinion of people that have a wider knowledge of the market in which you would like to invest.

Working in places that value a “culture of sharing”, like coworking spaces, is a huge added value for those who are starting. You may find people with other ideas, complementary to your own, and eventually find the perfect partner to start your business.

 

2. Don’t do it all on your own, work with a team

As you know, we all have different skills and it is essential to understand the extent of what we are able to do by ourselves. Do some self-analysis and find out your limitations. Only then you’ll be able to figure out if you need a partner or not.

Sometimes, more than finding a partner that suits your needs, it is fundamental to hire a team that makes you proud, that grows with you and helps your company grow. Teamwork is also very important to consolidate ideas, to develop the business and, consequently, to succeed and increase income.

 

3. Test your ideas and plan for different scenarios

The moment of creating a company is really important and represents a big commitment. Therefore, after collecting as much feedback as possible, it is vital that you test your idea and analyze different routes, before you move forward to open your company.

You should think like an investor, understand if this is the best timing to come to market, who are your clients, if there is market competition, where are the best opportunities, and so on. Basically, you’ll need to develop a kick-ass business plan!

 

4. Study your competition

The market gets more competitive every day, therefore, it is necessary that you study your competition thoroughly, before you create your company. Despite the sector in which you are planning on investing, there will certainly be someone else offering the same product or service that you are. Analyzing the competition and understanding how it performs and communicates with its audience are fundamental aspects for the definition of your business strategy and to monitor your progress. Only then, you’ll be able to differentiate from others and find a better opportunity for your idea.

 

5. Find your target audience and work towards it

Besides competition, there is another vital part in any business: the target audience. If you’re creating a product or service which you intend to sell, you’ll have to define your potential client and work towards him/her. Only after you have your ideal buyer outlined, you’ll be able to adapt your tone and brand to offer exactly what he/she seeks.

 

If you’re looking for an opportunity and you have an idea that you would like to see translated into a real business, get to know Piece of Work. In our coworking space, you’ll find the perfect environment to foster creativity and a group of people ready to assist you with everything you need.

 

Get to know Piece of Work

 


 

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Girl in remote work

Remote Work and Flexible Hours: Advantages and Opportunities

New working paradigms are currently popular on the job market. Remote work and flexible hours are two of these contemporary trends. Every day, more professionals and companies acknowledge the benefits of a better balanced and customized working model for their employees.

Remote work, already a common weekly presence in several companies, allows the employees to do their jobs from pretty much anywhere. Connecting with the company and their clients through the internet and, in some cases, performing their tasks in a more convenient schedule. (Farewell, good old 9 to 5!)

When well planned and executed, remote work and flexible hours contribute to improvements at several levels. Let’s take a look at some of them and explain you how some companies are adjusting to this reality.

 

6 Advantages of remote work and flexible hours

 

1. Stop worrying about commuting

Working remote enables you to comfortably execute your job from home. You can forget about the chaotic traffic jams, the long commute, bad weather conditions and your forever lost precious time. However, if working from home is not your cup of tea, you can still avoid the traveling and choose to work from a coworking space closer to your residence.

 

2. Increase your productivity

When you choose working remote, you become fully accountable for your tasks and routines. Despite having access to a flexible schedule, you will have to deliver your work with quality and on the defined deadlines. Therefore, you will naturally become more self-disciplined and there will be plenty of reasons to motivate your high-level performance. You will have more time and energy for your hobbies, to take care of your family and home affairs and run all those belated errands. Ideally, the cycle will start with an improved quality of life, towards the highest levels of motivation, and consequently, higher productivity. Other factors that may boost your productivity include working in quieter environments and in periods of the day, which you consider more efficient.

 

3. Reduce your expenses

Remote work and expenses reduction are directly corelated, either if you are the employee, or the employer.

As an employee, you will save on your commuting fuel – mainly if the company is based miles away from your residence – or public transportation passes. You will also save on your food expenses, especially if you don’t usually take your homemade meal to work and tend to choose eating out at a restaurant close to the office.

As an employer with a remote working operation, you will save on electricity, internet and furniture and equipment acquisition. You may even save considerably on your monthly office rent, since you won’t need such a big space to accommodate your team.

 

4. Become a more versatile professional

Back at the company’s HQ, you have colleagues available to help when you have questions, or you need some assistance. This is where remote work will demand more from you! Despite being in contact with your colleagues and clients, there will be plenty of situations when you will have to learn and make decisions independently.

You are not sure about what to do in a certain situation or how to perform a specific task assigned? Roll up your sleeves and be proactive! You will be automatically developing new skills, such as problem solving.

 

5. Enhance diversity

Remote work is based on communicating through the internet. That will open your door to a lot more people and experiences. If you are a freelancer, your clients’ and partners’ network won’t be limited to the geographic borders. In case you are an employee or the leader of a determined company, you can interact with colleagues from different cities and countries. The valuable diversity of ideas, perspectives and skills will be evident.

 

6. Work near those you feel good with

We have seen that working alongside other people can be quite beneficial. Flexible work allows you to be near your friends or family, even if you all have different occupations. You can also become a member of a coworking space where you will meet people from all industries and strengthen your network, creating more opportunities.

 

Piece of Work is an authentic coworking community, with membership plans adapted to various professionals and companies and always keeping in mind those who love flexible schedules.

You can subscribe our standard fixed and hot desk plans or select the daily pass access. We have also created a virtual desk plan, that allows you to work from wherever best suits you and have access to our partners’ network and events. You will be welcome to use our meeting rooms and we will also handle your mail.

Find out more info about Piece of Work and ally the advantages of remote work to those of being part of our coworking community!

 

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digital presence of a company

5 Tips to work on your company’s digital presence

Nowadays, having a strong digital presence is one of the biggest quests for a successful business. If you’re either a freelancer, the CEO of a small company or the founder of a start-up, it is essential to take this into consideration.

Today, the importance of digital channels is absolute and evident. Let’s just observe that the majority of consumers, before taking any decision on the product they’re buying, uses online search engines to find information about it. Therefore, being well positioned online is essential to reaching results and achieving sales’ targets.

It is important to highlight that, as any marketing strategy, a good digital presence demands investment, time, good planning and commitment, but worry not… all that dedication will prove to be worthwhile once you start attracting more clients into your business.

Here are 5 essential tips to start working on your company’s digital presence:

 

1. Define realistic and mensurable goals

Working on the digital presence of a company only makes sense after defining a few mensurable goals. Besides, there should always be a defined timeframe during which it is expectable to obtain the results outlined.

These goals vary depending on the business area and on the phase the business is at that moment. In other words, it is natural that as the time goes by, the plans of your strategy might be adapted or changed. Actually, it is expected that it will happen, and that reflects evolution.

If your company has just begun, in order to start you should ideally define goals such as:

  • Increase brand awareness;
  • Provide essential informationabout your business;
  • Increase the number of leads(which will then become clients);
  • Create a relationshipwith your potential clients (in order to convince them to be loyal to your brand).

 

2. Be present on social media

If you want to improve your company’s digital presence, being on social media is absolutely mandatory. Social media is currently the biggest trend and it is essential to find a good way to integrate your business into these platforms.

Firstly, it is advised to understand which means are the most relevant for your company, Facebook, Instagram and Twitter are the three main platforms and it is recommended that, at least, you try each one of them.

Facebook is still the most worldwide used social media, while Instagram has been growing substantially in the past few years. A good strategy would be using both of them simultaneously, since they complement one another.

After creating a profile for your company in these platforms, it is important to define a publications’ plan. Find good pictures that communicate well your brand and invest in diversified content.

 

3. Create relevant content about your business sector

Content Marketing is one of the main strategies for those who are looking forward to improving their company’s digital presence. Creating relevant content, that involves the community, is essential for the success of any business.

Everything that can be published to create a relationship with the audience, such a blog post, social media vlogs or website content, should be strategically planned and implemented. It is recommended to not only focus on the product or service, but to also invest in relevant content that might be in the area of what is being offered to the clients.

 

4. Build a website that suits your needs

For an effective digital presence, the creation of a website is probably the most important step. Apart from the presence in social media, the poor choice of pictures posted, or the fact that stories uploaded on Instagram aren’t very popular, it is essential that a company has a complete website. It should be both attractive and intuitive, and able to show all the information about the company.

Prior to buying, people usually research as much as they can about the products or services, as well as the faces behind them. Only a good website will be able to offer its clients all the info they need.

Tools such as Google Analytics are extremely important as it allows you to follow-up on your website’s performance, free of charge. Besides, through this platform, it is possible to understand how users interact with the website, which are the most visited pages, where are they coming from, among other interesting details.

 

5. Complete your company’s digital presence with an email marketing strategy

Email Marketing is another effective strategy to attract clients and increase the digital presence of companies. It is very important to have a consistent leads’ database to develop this channel. Thus, it should be possible to insert a field on the website directing to the subscription, or a form, where clients input their personal contact details in order to receive information about the company.

Email Marketing is an excellent way to communicate with clients and strengthen relationships. It is regularly used to send news about the products or services, communicating campaigns or diverse content that proves to be of interest to your audience.

 

If you’re starting a new business and feel like you need an extra push, join POW. In our coworking spaces you will find all the conditions and services you need for your company to be successful. Subscribe our blog and follow-up on all our news.


 

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