You’ve developed an excellent business idea, but now you need financial resources to move forward, right? Then, it’s time to make a company’s presentation to investors. We are aware of how stressful this mission can be and the anxiety it brings along, but with our help you’ll have all the necessary tools to make it a successful one!

You can and should give your own voice and personal touch to your company’s pitch. However, there is a 12-step structure that you can follow to maximize your chances to succeed. Here are some guidelines for an excellent pitch.


1. Summary:

First things first, start by summing up the topics that you will mention along the presentation and its order.


2. Team:

Introduce the team of your startup, mention each members’ area and a brief description of their jobs.


3. Problem:

Your service or product is only sustainable if it answers to a market need or problem. Describe that market gap so that investors confirm it, or even better, ask themselves and relate to it.


4. Solution:

In a very clear and succinct way, explain how your idea represents a solution to the problem you have just mentioned. Support your arguments with, at least, a successful case study.


5. Unique Selling Points:

Underline the aspects that make your offer different and better from any other products or services existing in the market.


6. Product/Service:

Make a demo and show how your idea works, how it should be used and some of the main functionalities of your product or service.


7. Market:

Introduce you target audience and its dimension.


8. Business Model:

Sum up how your Startup creates and adds-value to the target audience. Now it’s also the time to jump into topics such as cost structure and sales channels.


9. Competition:

Be transparent when listing your company’s competitors. Even if there is small or no direct competition, there are always competitors that – despite not offering a similar product –, may be a relevant alternative.


10. Marketing Plan:

Explain how, and through which means and resources, your company intends to attract and retain potential clients.


11. Metrics:

Support your arguments in financial projections, calculations and historical data, as much as possible.


12. Investment Plan:

Highlight the areas in which your company needs investment. It is essential that you explain how the resources will be allocated and how they will fund the achievement of the business goals.


This can all seem too much to share during a company presentation. So, try to be objective and don’t lose yourself on the details. Ideally you should take no more than 15 minutes. The goal is to share a general outlook that attracts and motivates the investors on wanting to keep in touch.

Here are a few tips that we consider fundamental for the success of your company’s presentation:


1. Do your research before company’s presentation

Learn more about the investors who will be present so that you can create a relationship and practice your presentation several times until it comes to you almost by heart.


2. Tell a story

Through storytelling you will help investors identify and create empathy with what you are sharing. Take the opportunity to share how the startup was founded or any significant anecdote about the team. Remember to be brief – you have a lot to say in a short period of time.


3. Show what you’re worth

Your value proposition is one of the most important aspects of this presentation. It is the reason why the target audience should buy what you’re offering. Dedicate some time to elaborating a clear, brief, honest, differentiated and memorable proposition. Only by defining a value proposition, should investors be capable to understand how your company’s service or product will solve a problem.


4. Share the business model

The business model should clarify how the company creates value and ensures financial return. Specify some of the following topics: costs, sales, resources, partnerships and distribution.


5. Use data and numbers

Numbers don’t lie and add a lot more confidence to the project. That’s why investors demand accurate data. Complement the company’s presentation with research and justified market forecasts. Among other indicators, mention the expected market share, net income and growth rates.


6. Anticipate the next steps

To demonstrate that your team knows how to drive the business, it is important that you explain what needs to be done in the short/medium term. It will help investors feeling more confident about the decision of allocating funds and evaluate the expertise and involvement needed.


7. Answer the questions

If you know everything about your presentation’s content, you’ll be comfortable answering the questions from the investors. This requires a detailed analysis, therefore, invest on your preparation so that you are able to answer truthfully to all the questions.


Now that you have all you need to start preparing your company’s presentation, pluck up the courage and guarantee this investment, so that you can move one step further towards the expansion of your project’s success.


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