nomada digital

Everything you need to know to become a digital nomad

Digital nomadism has become a global trend in the last few years with people travelling and working from beautiful places like Indonesia, Thailand, Colombia or European cities, such as: Lisbon, Budapest and Barcelona. Nowadays, with the growth of remote workers, the trend will spread faster than ever before, but what do you need to become a digital nomad?


First things first, money!

The first thing you need to do in order to become a digital nomad is to earn an income online. No money, no fun. There are 3 main ways to earn an online income: becoming a freelancer, working remotely for a company and managing an online business.


  • Freelancing is seen as one of the easiest ways to start working remotely, you need to have a skill that you can sell (Digital marketing, design, coding) and sell that skill as a service. You can start with marketplaces like Upwork and Fiverr and grow your client base with time outside those platforms.
  • Working remotely for a company is a little more difficult due to the high competition, but as more companies are adapting to remote work this will be the new normal. Gitlab, Buffer and Doist have been hiring remotely for a long time and there are more and more companies like Twitter and Quora who are now starting to hire remote workers.
  • Starting an online business is the hardest of all three, as most businesses don’t have an immediate return and need time to grow. However, we see more and more entrepreneurs adapting to the online world with e-commerce stores, Dropshipping, online agencies, online education and several other business models. The beginning is hard, but the return over time can be significantly higher than trading your time for money.


So now you have an income, what’s next?

It is important that you start by understanding what you are looking for in each place you visit and how fast/slow you want to travel.

Most digital nomads are looking for a community of like-minded people, beautiful places to visit, exciting local culture and lifestyle, coworking spaces, outdoor activities and an affordable life standard. So always question yourself about the things that you want to find before looking for your next destination.

I strongly advise you to stay at least one month in each destination. Travelling slow is an art and digital nomads love to experience different places like a local and not like a tourist. Plus, everything tends to be cheaper if you buy 1-month packages, from stays to coworking places, monthly payments are the most cost-effective everywhere in the world. The longer you stay, the cheaper it gets.


Where to go?

If you are looking for a community of digital nomads and places that check all the boxes mentioned before, the best places in the world are Bali, Chiang Mai, Lisbon, Budapest, Playa del Carmen and Medellin. There are many more, but all of these have become big digital nomad hubs across the world, and you will easily find all the information you need to travel, live, work and connect with others, at the distance of a click.

One website you should always check before choosing the next place to go is Nomadlist. Here you will find prices, reviews and useful information about a huge range of different spots worldwide.


With these tools mastered, now it’s time to prepare and start embracing the digital nomad journey, connect with like-minded people in the most beautiful places in the world and enjoy your ride in this new lifestyle.

If Lisbon is in your short-list, take a look at Piece of Work. A coworking space in Campolide, a central neighborhood filled with local vibes and where community is a real thing.


Schedule your visit now


(article written in collaboration with Gonçalo Hall, founder of Remote Work Movement)


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    Workplace safety

    Work in the time of COVID-19

    We’re all tired of COVID-19, we’re sad about calling off our plans of holidays abroad, we’re desperate because, in order to look after our kids, we can’t focus on work or simply because our internet connection seems to be willing to test our patience. Besides, we miss chit-chatting with our colleagues – instead of our pets –, we miss brainstorming and exchanging ideas during coffee breaks and we dream about the very wished for return to normal, even if it is a “new normal”.

    During this pandemic, our routines changed and we had to adapt to a whole new list of habits. However, it is important that these habits don’t limit the routine that keeps us happy at work and productive.

    At Piece of Work Campolide, we’re conscious about those needs and in order to guarantee that you feel safe at your workplace and considering all the recommendations from DGS, we adopted a set of safety measures that we now share with you:


    Rule 1 – Social distancing

    We restructured the space so you can work within the recommended safety distance from your coworkers. We limited the capacity of our space and extended the possibility to book your workspace to our hot desk members.


    Rule 2 – Protection equipment

    We have masks and disposable gloves so you can work and use our space safely. Wearing masks is mandatory in common areas.


    Rule 3 – Space maintenance

    We disinfect all surfaces regularly and increased our maintenance team efforts to keep the space spotless.


    Rule 4 – Ventilation

    Our HVAC system is brand new, split by rooms and its filters are cleaned often. However, during this period, we privilege natural ventilation, keeping the door and windows open.


    Rule 5 – Members and visitors

    We installed a disinfecting mat at the entrance for you to clean your shoes and you’ll find several disinfection areas with hydroalcoholic gel available to disinfect when you enter and anytime you need to. We also have a contactless thermometer at the front-desk to check your body temperature.


    Rule 6 – If there is a suspicion of infection

    Our Community Team has attended workshops and knows how to handle a suspect case. We have an isolation room ready for that scenario.


    Now that you have all this info and probably feel safer and more relaxed, we want to tell you we are looking forward to welcoming you and answering all your questions about how our space is working during this period. If you don’t feel like committing with a full month membership and would rather visit us only a couple of days a week, we have a flexible plan for you here.


    Schedule your visit now



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      coworking space lisbon

      Looking for a coworking space in Lisbon? Here it is!

      If you’re looking for a coworking space in Lisbon to work and see your business bloom, then Piece of Work has all you need.

      Nowadays, coworking spaces are almost everywhere. The trend of sharing an office space has been conquering market share for being a proved model for freelancers, entrepreneurs and startups. Reduced costs, professional synergies, knowledge sharing and an increase on creativity are just some of the numerous benefits of coworking spaces.


      If Uber and Instagram, two of the biggest examples of successful companies that started off from coworking spaces, grew in this environment, what are you waiting for?  The atmosphere that is present in these spaces may be the extra push you need to turn your idea into a successful company!


      The new coworking space in Lisbon

      Piece of Work sets up the difference for its community and its collaboration spirit. More than offering a workspace, it is a space to share, where members can always feel welcome and at home.

      Located in a central neighborhood, POW Campolide intends to become a space where everyone can find the ideal balance between work and leisure time. Thought for creative and curious professionals, it focuses its attention on the well-being of its members offering them different moods and all the comfort. The membership plans are flexible and intend to meet all the different needs of each person and company.


      Why choosing Piece of Work?

      Set in the principles of sustainability, community and sharing, Piece of Work offers a true turn-key solution to its members. In this space, all you will have to worry about are your own business goals, we will deal with the rest.


      Get to know the 5 reasons that make POW Campolide such a special place:


      1. Sharing

      Piece of Work is an advocate of a “sharing culture”, may it be knowledge, experiences, ideas or services, and fosters that philosophy among its members. The goal is to guarantee a more ecological usage of the resources, increasing everyone’s reach. In this coworking space, you will find more than just a place to work and “community” really fulfills its true meaning.


      2. Community

      Sharing, nurtures the sense of community and the creation of synergies. Piece of Work is a space inhabited by creative and interested people, promoting networking among them. For that, there are weekly workshops with a special emphasis on well-being and productivity in workspaces, as well as the presentation of new work methodologies. Besides, you can count on different moments to meet & greet and leisure, with a weekly community breakfast and happy hour.


      3. Sustainability

      Avoiding waste and superfluous consumption is one of Piece of Work mottos. For that, we seek to adapt to our member’s needs, providing flexible membership plans and a conscious usage of the space and resources available.


      4. Comfort

      To us, members’ well-being is always first. Therefore, you will always have the possibility to enjoy comfortable spaces, where you will feel truly at home in every moment of the day. Either in a work or leisure context, POW Campolide was designed to ensure and guarantee you feel happy and comfortable. Besides, and to improve the members’ experience, it has established a set of POW partnership collaborations to offer its community services such as: accounting consulting, legal support, accommodation in Lisbon, marketing services, etc.


      5. Creativity

      If you want to see your ideas flourish, there is nothing better than a workspace like Piece of Work. It was specially planned to work as the ideal ecosystem to host professionals whose minds are always booming, encouraging the permanent contact among members and the potential development of new creative ideas. Schedule your visit and come meet us.


      Get to know Piece of Work



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        girl in lisbon with open arms

        Lisbon is the perfect destination for digital nomads!

        Portugal, especially Lisbon and Porto, have been growing in popularity in the last few years. More and more people are falling in love with these cities and looking out for opportunities there. Some people are choosing to work remotely and move to Portugal to enjoy what the country has to offer.

        The number of foreign visitors in Lisbon keeps growing. Its lovely weather, the genuine hospitality, safety and the food are just some of the reasons why millions choose to visit the Portuguese capital. Lisbon is one of the best European destinations to take travel, live and work.

        Are you looking to move? Have a look at the 5 reasons why you should settle in Lisbon.


        1. There is something for everyone!

        Thanks to its rich and diversified culture scene you will find a very international destination. From its numerous museums, theatres and cinemas, to its amazing food scene, the city attracts all types of people and interests. The historical background in Lisbon is also what charms its visitors. You will come across the perfect combination between old and modern all around.


        2. Mediterranean weather

        As already mentioned, the weather is probably what attracts people the most to the city. Typically, its Mediterranean weather is stable, and you will find an average temperature of 18C throughout the year. Summers are sunny, warm and long. Springs and Autumns are pleasant and mild. During the winter, although temperature tend to drop slightly, you will have no problem finding a comfortable spot to work from.


        3. Hospitality and food

        You will absolutely feel at home here. Whether you are coming to visit, study or to work you will feel welcome. Portuguese people are naturally sociable and love to get together, it won’t matter if you’ve known each other for 10 years or just met 10 minutes ago. The food scene is another gem in the Portuguese culture. You will find a varied and rich gastronomy that includes: fantastic meat, fish, seafood and yummy deserts that are really hard to resist to.


        4. Safety first!

        Living comfortably and safely is possibly one of the most important details when choosing a place to move to. Lisbon is a very safe destination; you can walk alone around pretty much everywhere (even at night!). Children play freely outside, and men and women are treated equally.


        5. Low prices

        Although prices have been going up due to the growing interest in the city, Lisbon is still one of the cheapest European capitals to live in.

        Food, house bills, transportation are very affordable when compared to other cities in Europe and around the world. You will also find great cost-effective office solutions in coworking spaces.


        Fall in love with a city where flexible working is growing!

        Should you decide you want to move to Lisbon, it won’t be difficult to find a reasonably priced place to live and an excellent place to work from.

        At Piece of Work, your wellbeing and comfort are at the forefront of what we do. Here you will find a pleasant place to work and to develop your ideas whilst joining our dynamic community. We have partnerships with local housing providers to make your stay even more pleasurable.


        Follow our blog to keep up to date and visit our website to know everything about POW Campolide!



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          company's presentation meeting

          How to attract investors with your company’s presentation?

          You’ve developed an excellent business idea, but now you need financial resources to move forward, right? Then, it’s time to make a company’s presentation to investors. We are aware of how stressful this mission can be and the anxiety it brings along, but with our help you’ll have all the necessary tools to make it a successful one!

          You can and should give your own voice and personal touch to your company’s pitch. However, there is a 12-step structure that you can follow to maximize your chances to succeed. Here are some guidelines for an excellent pitch.


          1. Summary:

          First things first, start by summing up the topics that you will mention along the presentation and its order.


          2. Team:

          Introduce the team of your startup, mention each members’ area and a brief description of their jobs.


          3. Problem:

          Your service or product is only sustainable if it answers to a market need or problem. Describe that market gap so that investors confirm it, or even better, ask themselves and relate to it.


          4. Solution:

          In a very clear and succinct way, explain how your idea represents a solution to the problem you have just mentioned. Support your arguments with, at least, a successful case study.


          5. Unique Selling Points:

          Underline the aspects that make your offer different and better from any other products or services existing in the market.


          6. Product/Service:

          Make a demo and show how your idea works, how it should be used and some of the main functionalities of your product or service.


          7. Market:

          Introduce you target audience and its dimension.


          8. Business Model:

          Sum up how your Startup creates and adds-value to the target audience. Now it’s also the time to jump into topics such as cost structure and sales channels.


          9. Competition:

          Be transparent when listing your company’s competitors. Even if there is small or no direct competition, there are always competitors that – despite not offering a similar product –, may be a relevant alternative.


          10. Marketing Plan:

          Explain how, and through which means and resources, your company intends to attract and retain potential clients.


          11. Metrics:

          Support your arguments in financial projections, calculations and historical data, as much as possible.


          12. Investment Plan:

          Highlight the areas in which your company needs investment. It is essential that you explain how the resources will be allocated and how they will fund the achievement of the business goals.


          This can all seem too much to share during a company presentation. So, try to be objective and don’t lose yourself on the details. Ideally you should take no more than 15 minutes. The goal is to share a general outlook that attracts and motivates the investors on wanting to keep in touch.

          Here are a few tips that we consider fundamental for the success of your company’s presentation:


          1. Do your research before company’s presentation

          Learn more about the investors who will be present so that you can create a relationship and practice your presentation several times until it comes to you almost by heart.


          2. Tell a story

          Through storytelling you will help investors identify and create empathy with what you are sharing. Take the opportunity to share how the startup was founded or any significant anecdote about the team. Remember to be brief – you have a lot to say in a short period of time.


          3. Show what you’re worth

          Your value proposition is one of the most important aspects of this presentation. It is the reason why the target audience should buy what you’re offering. Dedicate some time to elaborating a clear, brief, honest, differentiated and memorable proposition. Only by defining a value proposition, should investors be capable to understand how your company’s service or product will solve a problem.


          4. Share the business model

          The business model should clarify how the company creates value and ensures financial return. Specify some of the following topics: costs, sales, resources, partnerships and distribution.


          5. Use data and numbers

          Numbers don’t lie and add a lot more confidence to the project. That’s why investors demand accurate data. Complement the company’s presentation with research and justified market forecasts. Among other indicators, mention the expected market share, net income and growth rates.


          6. Anticipate the next steps

          To demonstrate that your team knows how to drive the business, it is important that you explain what needs to be done in the short/medium term. It will help investors feeling more confident about the decision of allocating funds and evaluate the expertise and involvement needed.


          7. Answer the questions

          If you know everything about your presentation’s content, you’ll be comfortable answering the questions from the investors. This requires a detailed analysis, therefore, invest on your preparation so that you are able to answer truthfully to all the questions.


          Now that you have all you need to start preparing your company’s presentation, pluck up the courage and guarantee this investment, so that you can move one step further towards the expansion of your project’s success.


          For more articles on coworking, networking and other current trends on the job market, subscribe our blog’s newsletter.



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            group meeting to create company

            Creating a company: Transform your ideas into a business!

            Entrepreneurship is one of the most popular words of today’s economy. While still in high-school or university, more and more young people are encouraged to create their own jobs and generate opportunities. However, transforming an idea into a business and creating a company isn’t always easy.

            Although not all the graduates or young professionals have the ambition to become entrepreneurs, the biggest part of the group will have a few brilliant ideas along their personal and professional paths. If you see yourself as someone who is willing to take risks and move on fearlessly, you may be able to accomplish your projects and transform them in successful ideas.

            Here are some tips on what can help you thrive on the path to creating your new company.


            5 Steps towards transforming your ideas into a business


            1. Share your ideas. Feedback is important

            When we have a good idea that we believe can be converted into a successful business, we often get afraid of sharing it with our network. The truth is most of us grew used to listening that it is safer to keep our ideas to ourselves than sharing them with others, but we forget that “the others” may be the right people to help us taking those projects out of the shelf and moving on into creating a company.

            Despite what you may think, sharing and collecting feedback from others is very important. It will probably be that exchange of ideas that will make your idea thrive. Aside from friends and family, also seek the opinion of people that have a wider knowledge of the market in which you would like to invest.

            Working in places that value a “culture of sharing”, like coworking spaces, is a huge added value for those who are starting. You may find people with other ideas, complementary to your own, and eventually find the perfect partner to start your business.


            2. Don’t do it all on your own, work with a team

            As you know, we all have different skills and it is essential to understand the extent of what we are able to do by ourselves. Do some self-analysis and find out your limitations. Only then you’ll be able to figure out if you need a partner or not.

            Sometimes, more than finding a partner that suits your needs, it is fundamental to hire a team that makes you proud, that grows with you and helps your company grow. Teamwork is also very important to consolidate ideas, to develop the business and, consequently, to succeed and increase income.


            3. Test your ideas and plan for different scenarios

            The moment of creating a company is really important and represents a big commitment. Therefore, after collecting as much feedback as possible, it is vital that you test your idea and analyze different routes, before you move forward to open your company.

            You should think like an investor, understand if this is the best timing to come to market, who are your clients, if there is market competition, where are the best opportunities, and so on. Basically, you’ll need to develop a kick-ass business plan!


            4. Study your competition

            The market gets more competitive every day, therefore, it is necessary that you study your competition thoroughly, before you create your company. Despite the sector in which you are planning on investing, there will certainly be someone else offering the same product or service that you are. Analyzing the competition and understanding how it performs and communicates with its audience are fundamental aspects for the definition of your business strategy and to monitor your progress. Only then, you’ll be able to differentiate from others and find a better opportunity for your idea.


            5. Find your target audience and work towards it

            Besides competition, there is another vital part in any business: the target audience. If you’re creating a product or service which you intend to sell, you’ll have to define your potential client and work towards him/her. Only after you have your ideal buyer outlined, you’ll be able to adapt your tone and brand to offer exactly what he/she seeks.


            If you’re looking for an opportunity and you have an idea that you would like to see translated into a real business, get to know Piece of Work. In our coworking space, you’ll find the perfect environment to foster creativity and a group of people ready to assist you with everything you need.


            Get to know Piece of Work



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              Girl in remote work

              Remote Work and Flexible Hours: Advantages and Opportunities

              New working paradigms are currently popular on the job market. Remote work and flexible hours are two of these contemporary trends. Every day, more professionals and companies acknowledge the benefits of a better balanced and customized working model for their employees.

              Remote work, already a common weekly presence in several companies, allows the employees to do their jobs from pretty much anywhere. Connecting with the company and their clients through the internet and, in some cases, performing their tasks in a more convenient schedule. (Farewell, good old 9 to 5!)

              When well planned and executed, remote work and flexible hours contribute to improvements at several levels. Let’s take a look at some of them and explain you how some companies are adjusting to this reality.


              6 Advantages of remote work and flexible hours


              1. Stop worrying about commuting

              Working remote enables you to comfortably execute your job from home. You can forget about the chaotic traffic jams, the long commute, bad weather conditions and your forever lost precious time. However, if working from home is not your cup of tea, you can still avoid the traveling and choose to work from a coworking space closer to your residence.


              2. Increase your productivity

              When you choose working remote, you become fully accountable for your tasks and routines. Despite having access to a flexible schedule, you will have to deliver your work with quality and on the defined deadlines. Therefore, you will naturally become more self-disciplined and there will be plenty of reasons to motivate your high-level performance. You will have more time and energy for your hobbies, to take care of your family and home affairs and run all those belated errands. Ideally, the cycle will start with an improved quality of life, towards the highest levels of motivation, and consequently, higher productivity. Other factors that may boost your productivity include working in quieter environments and in periods of the day, which you consider more efficient.


              3. Reduce your expenses

              Remote work and expenses reduction are directly corelated, either if you are the employee, or the employer.

              As an employee, you will save on your commuting fuel – mainly if the company is based miles away from your residence – or public transportation passes. You will also save on your food expenses, especially if you don’t usually take your homemade meal to work and tend to choose eating out at a restaurant close to the office.

              As an employer with a remote working operation, you will save on electricity, internet and furniture and equipment acquisition. You may even save considerably on your monthly office rent, since you won’t need such a big space to accommodate your team.


              4. Become a more versatile professional

              Back at the company’s HQ, you have colleagues available to help when you have questions, or you need some assistance. This is where remote work will demand more from you! Despite being in contact with your colleagues and clients, there will be plenty of situations when you will have to learn and make decisions independently.

              You are not sure about what to do in a certain situation or how to perform a specific task assigned? Roll up your sleeves and be proactive! You will be automatically developing new skills, such as problem solving.


              5. Enhance diversity

              Remote work is based on communicating through the internet. That will open your door to a lot more people and experiences. If you are a freelancer, your clients’ and partners’ network won’t be limited to the geographic borders. In case you are an employee or the leader of a determined company, you can interact with colleagues from different cities and countries. The valuable diversity of ideas, perspectives and skills will be evident.


              6. Work near those you feel good with

              We have seen that working alongside other people can be quite beneficial. Flexible work allows you to be near your friends or family, even if you all have different occupations. You can also become a member of a coworking space where you will meet people from all industries and strengthen your network, creating more opportunities.


              Piece of Work is an authentic coworking community, with membership plans adapted to various professionals and companies and always keeping in mind those who love flexible schedules.

              You can subscribe our standard fixed and hot desk plans or select the daily pass access. We have also created a virtual desk plan, that allows you to work from wherever best suits you and have access to our partners’ network and events. You will be welcome to use our meeting rooms and we will also handle your mail.

              Find out more info about Piece of Work and ally the advantages of remote work to those of being part of our coworking community!


              MORE INFO



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                coworking space with a private office

                Why having a private office in a coworking space?

                Nowadays, the commercial real estate market offers alternative solutions to the traditional office space leasing model to professionals. One of the biggest trends of this new era are coworking spaces, which can be distinguished from the rest because they provide turn-key solutions to their users.

                These spaces have been reinvented according to the market needs and are no longer an option solely focused on accommodating freelancers or nomads. They are perfectly prepared to welcome bigger teams, with the possibility of renting a private office.

                The benefits of a private office for your team in a coworking space might not be obvious, but trust us, there’s a lot to it! Today, we will share with you 5 reasons why you should choose this option to set up your company’s HQ.


                5 Advantages of renting a private office in a coworking space


                1. Everything will be sorted out

                It is a fact! The biggest advantage of working in a coworking space is the turnkey service. When we decide to pull an idea out from a shelf and take our business outside of our own homes, there is a plethora of concerns and hesitations in our minds. Endless paperwork, unexpected expenses and deciding on what to do next is not always an easy job. If you’re starting your business or founded a startup and need an office for your team, coworking spaces might be the solution.

                In an environment like this, you’ll have access to a set of amenities that will help you launch your business. Comfortable and fully equipped spaces, with all the essential services to guarantee that the operations of your company run flawlessly.

                At Piece of Work, you’ll be able to rent a private office integrated in a collaborative environment like only coworking spaces allow. You’ll have fully furnished workspaces, daily cleaning services, high-speed wi-fi, welcome desk, dedicated phone lines, pantry, lounge, etc.


                2. Very low initial investment

                Besides having access to an all-included service, in a coworking space you won’t need to spend a huge amount on your initial investment. As you probably already know, when starting a business, expenses pile up and income may not be immediate, so this becomes one of the entrepreneurs’ biggest concerns. If you’re looking for a space with privacy, yet with a community and sharing spirit, choosing to rent a private office in a coworking space may be the best option.

                At Piece of Work, besides having access to a less expensive space, than if you rented your own office, all expenses such as: water, electricity and internet are included in your membership fee. Even coffee, tea and fresh fruit will be available at no extra cost.


                3. Professional environment in a space that fuels creativity

                For a long time, coworking spaces were seen as laid-back places, aimed at the young workforce and mostly for creative industries’ professionals. Fortunately, this prejudice has long been gone and nowadays, coworking spaces welcome members of all ages and from the most diverse industries.

                Thus, another great advantage of these spaces is that you will be able to work in a professional environment where your imagination is constantly being inspired and challenged by different points of view. Sharing a roof with professionals from different areas, where ideas bloom all the time, can be a great incentive to your individual creativity and an opportunity to develop your business.

                The time when work was associated with very formal and serious places is long gone. In a space like Piece of Work, you’ll be able to work in your private office, while integrated in a professional environment where creativity flourishes.


                4. Knowledge sharing among coworkers

                Sharing and networking are two of the biggest advantages of working in a coworking space. The community atmosphere that is lived in the majority of shared working spaces is quite prone to exchanging not only knowledge, but also resources and services.

                Setting up your company in a coworking space, even though you pick a private office membership, is the perfect option to let your business grow and increase your network.


                5. Partnerships and new business prospects

                Synergies that come from being part of a coworking space are endless. As mentioned earlier, besides being prone to sharing, these spaces are also ideal to generate new business opportunities.

                Moving your company into a coworking space will increase significantly the possibility of meeting people from different sectors, setting partnerships and getting new clients. At Piece of Work, for instance, we’ve settled partnerships with local companies that offer our members services such as: legal advisory, accounting consultancy, workshops, development of new skills, mentoring, accommodation, catering and a few more surprises.


                We’re ready to welcome your team in our space in Campolide, where your wellbeing is the main concern. You can choose our private office membership plan and benefit from a private space, able to accommodate teams with up to 20 people.

                Despite being your workplace, at Piece of Work, we want you to feel part of our big family. For this reason, we are very focused in offering our members the best service. If you want to know more, take a look at our website or schedule a visit!


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                  digital presence of a company

                  5 Tips to work on your company’s digital presence

                  Nowadays, having a strong digital presence is one of the biggest quests for a successful business. If you’re either a freelancer, the CEO of a small company or the founder of a start-up, it is essential to take this into consideration.

                  Today, the importance of digital channels is absolute and evident. Let’s just observe that the majority of consumers, before taking any decision on the product they’re buying, uses online search engines to find information about it. Therefore, being well positioned online is essential to reaching results and achieving sales’ targets.

                  It is important to highlight that, as any marketing strategy, a good digital presence demands investment, time, good planning and commitment, but worry not… all that dedication will prove to be worthwhile once you start attracting more clients into your business.

                  Here are 5 essential tips to start working on your company’s digital presence:


                  1. Define realistic and mensurable goals

                  Working on the digital presence of a company only makes sense after defining a few mensurable goals. Besides, there should always be a defined timeframe during which it is expectable to obtain the results outlined.

                  These goals vary depending on the business area and on the phase the business is at that moment. In other words, it is natural that as the time goes by, the plans of your strategy might be adapted or changed. Actually, it is expected that it will happen, and that reflects evolution.

                  If your company has just begun, in order to start you should ideally define goals such as:

                  • Increase brand awareness;
                  • Provide essential informationabout your business;
                  • Increase the number of leads(which will then become clients);
                  • Create a relationshipwith your potential clients (in order to convince them to be loyal to your brand).


                  2. Be present on social media

                  If you want to improve your company’s digital presence, being on social media is absolutely mandatory. Social media is currently the biggest trend and it is essential to find a good way to integrate your business into these platforms.

                  Firstly, it is advised to understand which means are the most relevant for your company, Facebook, Instagram and Twitter are the three main platforms and it is recommended that, at least, you try each one of them.

                  Facebook is still the most worldwide used social media, while Instagram has been growing substantially in the past few years. A good strategy would be using both of them simultaneously, since they complement one another.

                  After creating a profile for your company in these platforms, it is important to define a publications’ plan. Find good pictures that communicate well your brand and invest in diversified content.


                  3. Create relevant content about your business sector

                  Content Marketing is one of the main strategies for those who are looking forward to improving their company’s digital presence. Creating relevant content, that involves the community, is essential for the success of any business.

                  Everything that can be published to create a relationship with the audience, such a blog post, social media vlogs or website content, should be strategically planned and implemented. It is recommended to not only focus on the product or service, but to also invest in relevant content that might be in the area of what is being offered to the clients.


                  4. Build a website that suits your needs

                  For an effective digital presence, the creation of a website is probably the most important step. Apart from the presence in social media, the poor choice of pictures posted, or the fact that stories uploaded on Instagram aren’t very popular, it is essential that a company has a complete website. It should be both attractive and intuitive, and able to show all the information about the company.

                  Prior to buying, people usually research as much as they can about the products or services, as well as the faces behind them. Only a good website will be able to offer its clients all the info they need.

                  Tools such as Google Analytics are extremely important as it allows you to follow-up on your website’s performance, free of charge. Besides, through this platform, it is possible to understand how users interact with the website, which are the most visited pages, where are they coming from, among other interesting details.


                  5. Complete your company’s digital presence with an email marketing strategy

                  Email Marketing is another effective strategy to attract clients and increase the digital presence of companies. It is very important to have a consistent leads’ database to develop this channel. Thus, it should be possible to insert a field on the website directing to the subscription, or a form, where clients input their personal contact details in order to receive information about the company.

                  Email Marketing is an excellent way to communicate with clients and strengthen relationships. It is regularly used to send news about the products or services, communicating campaigns or diverse content that proves to be of interest to your audience.


                  If you’re starting a new business and feel like you need an extra push, join POW. In our coworking spaces you will find all the conditions and services you need for your company to be successful. Subscribe our blog and follow-up on all our news.


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                    Working remotely: How to maintain productivity

                    Being productive when working remotely can be challenging for most of us. However, more and more people are looking into this new way of working. This might mean simply working from home or going for the popular option of choosing a coworking space.

                    It is quite common for young entrepreneurs and startup founders to prefer these options or even part-time work.

                    People are attracted to these solutions due to the flexibility of being able to balance between personal and professional life as well as reducing the costs of having a traditional office operation in place. Having said that, mismanaging this new freedom can bring additional challenges.

                    If you are currently working remotely or managing a team that does, here are a few tips to keep in mind.


                    1. Create routines and set deadlines

                    With working remotely come the flexible working hours. If your team works this way, your colleagues might all be working at different times, hence why it is important to create routines with them and having clear deadlines. You might want to set a deadline for a fixed time rather than a specific day, to guarantee everyone is on the same page.

                    Establishing clear deadlines is very important to create a good team routine, but you must avoid being too controlling. At the end of the day, the important thing is to create empathy and trust in your team, everything else will flow naturally.


                    2. Use the right tools to make it easier

                    Technology is your best bet. Look into tools such as Asana or Slack, these will help build those team routines and support remote teamwork.

                    These apps are perfect to improve your internal communication allowing you to easily share files, manage responsibilities, schedule meetings or calls.


                    3. Set weekly meeting and build relationships

                    Having part of your team working remotely is great, but it is still important for you know all your team well. Ideally, try to set an in-person weekly meeting for everyone to get together.

                    Physical contact will help you build relationship and create a better sense of community in your team, which is proven to improve productivity. For those meetings, look into a professional set up, perhaps by booking a meeting room in a coworking space. It is essential that all your team feels welcome and treated equally whether they work remotely or not.


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                    POW is the new coworking space in Lisbon

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                    4. Give feedback

                    In order to maintain your remote team motivated, you must have regular feedback conversations, so these members don’t feel unnoticed and devalued. For a motivated and productive team, set some time to share ideas and discuss the projects you are working on. It is important to have open communication in your team.


                    5. Invest in your team career goals

                    It is important to set a growth mindset to your remote team. Give them an idea of the different opportunities within the company to motivate your team and increase their productivity. For those working remotely, this will make them feel integrated and give them the sense of belonging.


                    Productiveness is essential for any successful business. If you are managing an established business or even a startup, subscribe to our blog to keep up with the best tips to improve your team’s performance.



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